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Government Social Media: Driving Results
Febrary 29 - March 2, 2016 in Washington, DC
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Monday, February 29 • 3:30pm - 5:30pm
Workshop D: The Science, Art, And Magic Of Successful Digital Engagement Strategies With Itty, Bitty, Teeny Budgets
McBee Strategic Consulting

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An overwhelmingly powerful metric to measure the success of your digital campaigns is that  annoying little word: engagement. But often it’s just slightly out of reach. One way to encourage attention from your audiences is by ensuring that your content is interesting – but how do you get to the tipping point where you have an audience who cares, engages, and shares? Even an itty, bitty, teeny budget helps.

In this session you will walk away with a core understanding of how to entertain your online audience and encourage strong engagement numbers through:

  • Defining your target audience by understanding your objectives and goals of your online presence and speaking to the right individuals
  • Tailoring your content to capture the attention of these individuals – encouraging engagement, sharing, and other measureable metrics
  • Selecting your online platforms for the most effective types of communication & using micro-spends and mini-campaigns to increase reach
  • Building and managing these micro-spends (your tiny budgets) to build a long-term audience that is aligned with your organization’s objective

Ashtan Moore, Digital Media Director

McBee Strategic Consulting

 

Speakers
avatar for Ashtan Moore

Ashtan Moore

Vice President of Digital, McBee Strategic Consulting
Ashtan Moore helped to spearhead the launch of McBee Digital, a division of the prestigious McBee Strategic, and presently serves as Vice President of Digital. Leveraging over a decade of experience in developing online solutions to drive offline goals, Ashtan leads the division by... Read More →


Monday February 29, 2016 3:30pm - 5:30pm EST
Crystal 2 Westin Crystal City