An overwhelmingly powerful metric to measure the success of your digital campaigns is that annoying little word: engagement. But often it’s just slightly out of reach. One way to encourage attention from your audiences is by ensuring that your content is interesting – but how do you get to the tipping point where you have an audience who cares, engages, and shares? Even an itty, bitty, teeny budget helps.
In this session you will walk away with a core understanding of how to entertain your online audience and encourage strong engagement numbers through:
- Defining your target audience by understanding your objectives and goals of your online presence and speaking to the right individuals
- Tailoring your content to capture the attention of these individuals – encouraging engagement, sharing, and other measureable metrics
- Selecting your online platforms for the most effective types of communication & using micro-spends and mini-campaigns to increase reach
- Building and managing these micro-spends (your tiny budgets) to build a long-term audience that is aligned with your organization’s objective
Ashtan Moore, Digital Media Director
McBee Strategic Consulting