Government Social Media: Driving Results
Febrary 29 - March 2, 2016 in Washington, DC
Venue, Pricing, & Registration Details
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Tuesday, March 1 • 2:05pm - 2:40pm
Leveraging Social Media To Educate And Engage Citizens In Real-Time To Achieve Your Strategic Objectives
U.S. Coast Guard

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Social media offers government communicators the opportunity to engage and educate citizens in real-time. Yet, many federal agencies limit their social media return on investment to quantitative metrics on followers, likes and shares. Learn how the Coast Guard goes beyond accumulating social media “likes” to build an engaged and educated audience of citizen brand ambassadors. Gain best practices on employing brand ambassadors who can be used as force multipliers in support of strategic communication efforts related to brand management, change management and crisis management.


This session will provide you with the tools to leverage your investment in social media brand ambassadors to:

  • Demonstrate your agency's value to the nation
  • Manage your agency's reputation
  • Validate and dissemincate information during a crisis
  • Help individuals and organizations understand, support and actively contribute to change
  • Educate, engage, and employ brand ambassadors for brand, change and crisis management

Christopher Lagan, Chief of Strategic and Integrated Communications

U.S. Coast Guard

avatar for Christopher Lagan

Christopher Lagan

Chief of Strategic and Integrated Communications, U.S. Coast Guard
Christopher Lagan is the chief of strategic communication and integrated communication planning for the U.S. Coast Guard’s Office of Public Affairs. Over the past two decades, Christopher has worked in senior communication positions in the public, private and non-profit sectors... Read More →

Tuesday March 1, 2016 2:05pm - 2:40pm EST
Crystal 5 & 6 Westin Crystal City