Government Social Media: Driving Results
Febrary 29 - March 2, 2016 in Washington, DC
Venue, Pricing, & Registration Details
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Tuesday, March 1 • 10:45am - 11:20am
Engaging Social Media Tactics To Implement Despite Your Agency's Size And Resources
U.S. Department of Commerce

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Sex, drugs and rock n' roll are easy ways to get attention. But what about patents? Or marine debris? Or international trade tariffs for woven men's blazers? Even for these more mundane topics, you must reach key stakeholders and customers. Find out how to bring sexy back to your industry by revving up the appeal of your content.


In this highly informative session, you'll learn how revamp your content to engage your audience, including how to:


  • Use humor to create shareable content
  • Tell stories to show customers what your product or service does for them
  • Hone in on common interests—and do less product promotion
  • Harness guides and eBooks to engage your stakeholders
  • Use images and photos to generate positive brand sentiment


Mike Kruger, Director of Digital Engagement

U.S. Department of Commerce

avatar for Mike Kruger

Mike Kruger

Director of Digital Engagement, U.S. Department of Commerce
Mike Kruger is the Deputy Director of Public Affairs and Director of Digital Engagement. He directs the Agency’s first-ever Office of Digital Engagement, which was created in February 2014. Mike started with the Department of Commerce in September 2010 as the Director of Digital Strategy . He joined the Commerce Department after two years as the House Education and Labor committee's online outreach specialist, where he was charged with expa... Read More →

Tuesday March 1, 2016 10:45am - 11:20am EST
Crystal 5 & 6 Westin Crystal City