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Government Social Media: Driving Results
Febrary 29 - March 2, 2016 in Washington, DC
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Tuesday, March 1 • 11:20am - 11:55am
iSaber es Poder!: Using Social Media To Reach Out To Latinos
U.S. Food and Drug Administration

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Social media is not only revolutionizing how news are transmitted, but also opening spaces to more players, who can now communicate directly and immediately with a larger public. Increasingly, government agencies are producing their own news stories, in-depth articles and embracing social media. They are also partnering with journalists and community organizations and advocates to reach and engage the public through a variety of channels and digital communications, and providing information in Spanish and other languages.

Learn how the FDA is using social media tools to achieve their public serving goals and strengthen the public trust and engagement, including how to:

  • Innovative ways government communicators can reach Latinos through digital communication tools
  • Effective social media marketing campaigns for Latinos
  • Maximize internal resources to reach out diverse populations

Gloria Sanchez - Contreras, FDA National Spanish-Language Spokesperson and Communications Lead

U.S. Food and Drug Administration


Speakers
avatar for Gloria Sanchez - Contreras

Gloria Sanchez - Contreras

FDA National Spanish-Language Spokesperson and Communications Lead, U.S. Food and Drug Administration
Ms. Sánchez-Contreras is the national Spanish-language spokesperson and communications lead at the U.S. Food and Drug Administration (FDA).  In this role, she manages Spanish-language communications across FDA and works to “transcreate” culturally and linguistically educational... Read More →


Tuesday March 1, 2016 11:20am - 11:55am EST
Crystal 5 & 6 Westin Crystal City