Government Social Media: Driving Results

Social media is not only revolutionizing how news are transmitted, but also opening spaces to more players, who can now communicate directly and immediately with a larger public. Increasingly, government agencies are producing their own news stories, in-depth articles and embracing social media. They are also partnering with journalists and community organizations and advocates to reach and engage the public through a variety of channels and digital communications, and providing information in Spanish and other languages.

Learn how the FDA is using social media tools to achieve their public serving goals and strengthen the public trust and engagement, including how to:

• Innovative ways government communicators can reach Latinos through digital communication tools
• Effective social media marketing campaigns for Latinos
• Maximize internal resources to reach out diverse populations

Gloria Sanchez - Contreras, FDA National Spanish-Language Spokesperson and Communications Lead

U.S. Food and Drug Administration