When it comes to social media, we think of it as a place to tell our story, but it should also be thought of as an opportunity to listen. Every day, your customers are telling you about their experiences, and if you can harness those insights you can improve your services.
Discover how to actively listen and the tools you can utilize to make it easier. This session will cover:
- Social listening tools and methods – from basic to advanced
- Embracing negative feedback
- Integrating social feedback into operations – the challenges and how to overcome them
Darcie Piechowski, Social Media & Innovation Fellow
IBM Center for the Business of Government
