Government Social Media: Driving Results
Febrary 29 - March 2, 2016 in Washington, DC
Venue, Pricing, & Registration Details
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Tuesday, March 1 • 3:00pm - 3:35pm
Can You Hear Me Now? Improving Customer Experiences Through Social Listening
IBM Center for the Business of Government

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When it comes to social media, we think of it as a place to tell our story, but it should also be thought of as an opportunity to listen. Every day, your customers are telling you about their experiences, and if you can harness those insights you can improve your services.

Discover how to actively listen and the tools you can utilize to make it easier. This session will cover:

  • Social listening tools and methods – from basic to advanced
  • Embracing negative feedback
  • Integrating social feedback into operations – the challenges and how to overcome them

Darcie Piechowski, Social Media & Innovation Fellow

IBM Center for the Business of Government

avatar for Darcie Piechowski

Darcie Piechowski

Social Media & Innovation Fellow, The IBM Center for the Business of Government
Darcie Piechowski is the Social Media & Innovation Fellow for the Center for the Business of Government. In this role, Ms. Piechowski explores the inventive ways governmental organizations serve citizens through their use of collaborative platforms and technology. Also, an HR Strategy... Read More →

Tuesday March 1, 2016 3:00pm - 3:35pm EST
Crystal 5 & 6 Westin Crystal City