Government Social Media: Driving Results
Febrary 29 - March 2, 2016 in Washington, DC
Venue, Pricing, & Registration Details
Back To Schedule
Tuesday, March 1 • 3:35pm - 4:10pm
Establishing A Social Listening Program That Will Improve Your Organization’s Ability To Respond To A Crisis
Federal Emergency Management Agency

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Every organization or agency faces a crisis at some point. How can you best prepare for it? The answer lies in the combination of establishing a social listening program that emphasizes details analysis of online conversations, practicing how to analyze and report on information during a crisis, and then cross-training your staff. A social listening program will empower your organization with the tools needed to respond quickly when a crisis situation occurs.


You will gain the knowledge on how to use social media as a critical source of information during a crisis to help your agency understand how the public is reacting, including how to:

  • Utilize social media as a source of critical information that will help your organization understand how the public is reacting  
  • Take advantage of the insight that can be found on social media 
  • Cross-train your staff how to appropriately listen and analyze details   
  • Quickly spin up a response as soon as a crisis occurs
  • Establish a crisis communications plan ahead of time that addresses how to implement social listening so there is no question about how to proceed when something happens
Gloria Huang, Digital Training and Capacity Building Lead, FEMA

avatar for Gloria Huang

Gloria Huang

Digital Training and Capacity Building Leader, Federal Emergency Management Agency
Gloria Huang is a widely recognized strategic thinker on social technology, online communications, community engagement, and organizational change. She is an experienced public speaker and trainer, particularly on the use of social media for disaster response and community preparedness... Read More →

Tuesday March 1, 2016 3:35pm - 4:10pm EST
Crystal 5 & 6 Westin Crystal City