Government Social Media: Driving Results

Every organization or agency faces a crisis at some point. How can you best prepare for it? The answer lies in the combination of establishing a social listening program that emphasizes details analysis of online conversations, practicing how to analyze and report on information during a crisis, and then cross-training your staff. A social listening program will empower your organization with the tools needed to respond quickly when a crisis situation occurs.

You will gain the knowledge on how to use social media as a critical source of information during a crisis to help your agency understand how the public is reacting, including how to:

• Utilize social media as a source of critical information that will help your organization understand how the public is reacting  
• Take advantage of the insight that can be found on social media 
• Cross-train your staff how to appropriately listen and analyze details   
• Quickly spin up a response as soon as a crisis occurs
• Establish a crisis communications plan ahead of time that addresses how to implement social listening so there is no question about how to proceed when something happens