Government Social Media: Driving Results
Febrary 29 - March 2, 2016 in Washington, DC
Venue, Pricing, & Registration Details
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Wednesday, March 2 • 8:45am - 9:20am
Overcoming Communication Challenges Using Social Media During An Emergency
American Red Cross

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Discover how the American Red Cross used social media simultaneously for service delivery processes and crisis communications. You will gain insight into rapid response and strategically managing social media through the simultaneous development and promotional activities that occur alongside the numerous local, national and international public affairs and government relations activities constantly happening at American Red Cross.


This session will teach you front-line communications through public presence and strategic messaging using social media, including how to:

  • Listen to the online public chatter and recognizing when to respond and when not to
  • Gain organizational buy-in into technology investments
  • Never be afraid to tell reporters you don't know
  • Maintain the core values (Compassion, Collaboration, Creativity, Credibility and Commitment) and you’ll never go irreparably wrong

Rebecca Callahan, Public Affairs/ Government Liason

American Red Cross

avatar for Rebecca Callahan

Rebecca Callahan

Public Affairs Strategist, Leidos / American Red Cross
A seasoned spokesperson and public affairs expert with 10+ years’ of federal experience and extensive knowledge of strategic communication, media relations, information assurance and crisis management specializing in Intelligence Community (IC) agencies and Non-governmental Organizations... Read More →

Wednesday March 2, 2016 8:45am - 9:20am EST
Crystal 5 & 6 Westin Crystal City