Government Social Media: Driving Results
Febrary 29 - March 2, 2016 in Washington, DC
Venue, Pricing, & Registration Details
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Tuesday, March 1 • 9:15am - 9:50am
Breathing Life Into A Social Media Program: Strategy, Planning, And Experimentation
U.S. Energy Information Administration

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This highly informational session will discuss how to jumpstart a social media program by developing a comprehensive social media strategy.  Learn how to craft an effective social media strategy, the steps taken to rapidly expand a social media audience, and the importance of trial and error.


Gain the key components and priceless knowledge to develop and manage your social media program, including how to:

  • Plan for success - social media is heavily dependent on the effort you commit to planning
  • Dedicate your time and patience to innovation, this can result in a social media boom for an agency
  • Focus your attention on your social media strategies, it is necessary for any outreach campaign 

Dale Sweetnam, Lead Social Media Manager

U.S. Energy Information Administration

avatar for Dale Sweetnam

Dale Sweetnam

Lead Social Media Manager, U.S. Energy Information Administration
Dale Sweetnam is a Technical Writer/Editor and the Lead Social Media Manager at the U.S. Energy Information Administration (EIA). Dale has worked at EIA for two years and is responsible for the agency’s social media management and social media planning. Dale also assists with communications... Read More →

Tuesday March 1, 2016 9:15am - 9:50am EST
Crystal 5 & 6 Westin Crystal City