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Government Social Media: Driving Results
Febrary 29 - March 2, 2016 in Washington, DC
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Wednesday, March 2 • 9:20am - 9:55am
#HelpMe: Social Media As An Effective Customer Engagement Tool
Transportation Security Administration

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Organizations are increasingly using social media as a platform for customer service and engagement. In September 2015, the Transportation Security Administration launched @AskTSA to provide real-time responses to passenger comments and inquiries.

 

This session will examine how TSA launched and is using social media to engage with customers, including how you can:

  • Understand why social media customer service matters to government
  • Recognize what tools are available to help engage with your audience
  • Implement a customer engagement strategy of your own

David Johnston, Social Media Strategist 

Transportaion Security Administration

U.S. Department of Homeland Security

Speakers
avatar for David Johnston

David Johnston

Social Media Manager, Transportation Security Administration
David Johnston is an artist, mechanic, and aspiring chef. For the past two decades, he’s worked with clients to develop award-winning creative content and to tell powerful stories.He currently serves as the Social Media Manager for the Transportation Security Administration, where... Read More →

Wednesday March 2, 2016 9:20am - 9:55am EST
Crystal 5 & 6 Westin Crystal City
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