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Government Social Media: Driving Results
Febrary 29 - March 2, 2016 in Washington, DC
Venue, Pricing, & Registration Details
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Wednesday, March 2 • 11:15am - 11:50am
No Account, No Problem: How To Successfully Communicate Your Message Without Your Own Social Media Platforms
Occupational Safety and Health Administration

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Occupational Safety and Health Administration, OSHA, is a small agency within the Department of Labor without its own Twitter, Facebook, YouTube, LinkedIn or any other social media account.  You may be surprised, however, to learn that the lack of their own accounts was not the only or even the biggest challenge they faced when developing their social media strategy.

 

In this presentation, you will hear about some of the challenges OSHA encountered in trying to “get off the ground” on social media as a small agency and how they have attempted to overcome them. You will gain an understanding on how to successfully:

  • Manage social media messaging when you don’t have your own account
  • Identify why quality is much more important than quantity in driving user engagements
  • Implement collaboration to best reach your intended audience
  • Make mistakes; sometimes that’s the best way to learn

Sid Holcomb, Strategic Communications,

Occupational Safety and Health Administration

U.S. Department of Labor



Speakers
avatar for Sid Holcomb

Sid Holcomb

Strategic Communications, U.S. Department of Labor OSHA
Sid Holcomb does strategic communications, including speechwriting and social media coordination, for the U.S. Department of Labor’s Occupational Safety and Health Administration.  In 2014, Mr. Holcomb was detailed from the Department of Labor to the U.S. Senate HELP Committee’s... Read More →


Wednesday March 2, 2016 11:15am - 11:50am EST
Crystal 5 & 6 Westin Crystal City