Government Social Media: Driving Results

In this age of 24/7, multi-media, multi-platform communications, getting your message seen—and, more importantly, remembered—is a vital step toward keeping your citizens and stakeholders engaged, informed and aligned with your agency goals.  The concept of “Digital Storytelling” is everywhere, but what goes into creating effective, efficient and compelling story-based video content?  And how can you be sure that content is reaching your audience?

In this hands-on workshop, you will learn the foundations of effective video content development along with proven strategies, practical approaches, and useful tips to creating content that engages your audiences and keeps the door open to ongoing interaction, including how to:

• Learn why story-based content can be a successful development strategy
• Understand the makeup of engaging and compelling stories
• Know the questions you should be asking before you start
• Develop cost-effective video content for multiple distribution channels
• Address expectations regarding engaging with and sharing video content and “viral views”
• Apply these approaches to your specific content needs

Denise Roberts McKee, COO

About Face Media