Government Social Media: Driving Results
Febrary 29 - March 2, 2016 in Washington, DC
Venue, Pricing, & Registration Details
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Monday, February 29 • 7:45am - 10:15am
Workshop A: Storytelling In A Digital Age: Best Practices For Developing Compelling & Audience Engaged Video Content With Limited Resources
About Face Media

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In this age of 24/7, multi-media, multi-platform communications, getting your message seen—and, more importantly, remembered—is a vital step toward keeping your citizens and stakeholders engaged, informed and aligned with your agency goals.  The concept of “Digital Storytelling” is everywhere, but what goes into creating effective, efficient and compelling story-based video content?  And how can you be sure that content is reaching your audience?


In this hands-on workshop, you will learn the foundations of effective video content development along with proven strategies, practical approaches, and useful tips to creating content that engages your audiences and keeps the door open to ongoing interaction, including how to:

  • Learn why story-based content can be a successful development strategy
  • Understand the makeup of engaging and compelling stories
  • Know the questions you should be asking before you start
  • Develop cost-effective video content for multiple distribution channels
  • Address expectations regarding engaging with and sharing video content and “viral views”
  • Apply these approaches to your specific content needs

Denise Roberts McKee, COO

About Face Media

avatar for Denise Roberts McKee

Denise Roberts McKee

Story Strategist, Electric Campfire Story Sessions
Denise Roberts McKee is the Chief Operating Officer at About Face Media, which creates brand storytelling initiatives for the web, told through the lens of independent film's most acclaimed documentary filmmakers.   As COO, she develops and maintains the company’s structure and... Read More →

Monday February 29, 2016 7:45am - 10:15am EST
Crystal 2 Westin Crystal City