In this age of 24/7, multi-media, multi-platform communications, getting your message seen—and, more importantly, remembered—is a vital step toward keeping your citizens and stakeholders engaged, informed and aligned with your agency goals. The concept of “Digital Storytelling” is everywhere, but what goes into creating effective, efficient and compelling story-based video content? And how can you be sure that content is reaching your audience?
In this hands-on workshop, you will learn the foundations of effective video content development along with proven strategies, practical approaches, and useful tips to creating content that engages your audiences and keeps the door open to ongoing interaction, including how to:
Denise Roberts McKee, COO
About Face Media
Learn how leading organizations & government agencies can utilize conventional, digital and social media techniques to address business and operational challenges.
Following this interactive session, you will gain the knowledge on how digital and social media can be used to build professional communities, engage in outreach and achieve recruitment and retention objectives, including:
Ashtan Moore, Digital Media Director
McBee Strategic Consulting
This highly informational session will discuss how to jumpstart a social media program by developing a comprehensive social media strategy. Learn how to craft an effective social media strategy, the steps taken to rapidly expand a social media audience, and the importance of trial and error.
Gain the key components and priceless knowledge to develop and manage your social media program, including how to:
Dale Sweetnam, Lead Social Media Manager
U.S. Energy Information Administration
With more than 6,200 Peace Corps Volunteers serving in countries around the world, how does Peace Corps share their stories without losing its own voice?
Learn the best practices for giving your brand ambassadors a voice, without losing the overall message of your agency.
This session will provide you with the key components to utilize the voice of your audience without losing your organizations’ message, including how to:
Kyle Livingston, Social Media Specialist
Peace Corps
Sex, drugs and rock n' roll are easy ways to get attention. But what about patents? Or marine debris? Or international trade tariffs for woven men's blazers? Even for these more mundane topics, you must reach key stakeholders and customers. Find out how to bring sexy back to your industry by revving up the appeal of your content.
In this highly informative session, you'll learn how revamp your content to engage your audience, including how to:
Mike Kruger, Director of Digital Engagement
U.S. Department of Commerce
Social media is not only revolutionizing how news are transmitted, but also opening spaces to more players, who can now communicate directly and immediately with a larger public. Increasingly, government agencies are producing their own news stories, in-depth articles and embracing social media. They are also partnering with journalists and community organizations and advocates to reach and engage the public through a variety of channels and digital communications, and providing information in Spanish and other languages.
Learn how the FDA is using social media tools to achieve their public serving goals and strengthen the public trust and engagement, including how to:
Gloria Sanchez - Contreras, FDA National Spanish-Language Spokesperson and Communications Lead
U.S. Food and Drug Administration
Social media offers government communicators the opportunity to engage and educate citizens in real-time. Yet, many federal agencies limit their social media return on investment to quantitative metrics on followers, likes and shares. Learn how the Coast Guard goes beyond accumulating social media “likes” to build an engaged and educated audience of citizen brand ambassadors. Gain best practices on employing brand ambassadors who can be used as force multipliers in support of strategic communication efforts related to brand management, change management and crisis management.
This session will provide you with the tools to leverage your investment in social media brand ambassadors to:
Christopher Lagan, Chief of Strategic and Integrated Communications
U.S. Coast Guard
Discover how to actively listen and the tools you can utilize to make it easier. This session will cover:
Darcie Piechowski, Social Media & Innovation Fellow
IBM Center for the Business of Government
Every organization or agency faces a crisis at some point. How can you best prepare for it? The answer lies in the combination of establishing a social listening program that emphasizes details analysis of online conversations, practicing how to analyze and report on information during a crisis, and then cross-training your staff. A social listening program will empower your organization with the tools needed to respond quickly when a crisis situation occurs.
You will gain the knowledge on how to use social media as a critical source of information during a crisis to help your agency understand how the public is reacting, including how to:
Discover how the American Red Cross used social media simultaneously for service delivery processes and crisis communications. You will gain insight into rapid response and strategically managing social media through the simultaneous development and promotional activities that occur alongside the numerous local, national and international public affairs and government relations activities constantly happening at American Red Cross.
This session will teach you front-line communications through public presence and strategic messaging using social media, including how to:
Rebecca Callahan, Public Affairs/ Government Liason
American Red Cross
Organizations are increasingly using social media as a platform for customer service and engagement. In September 2015, the Transportation Security Administration launched @AskTSA to provide real-time responses to passenger comments and inquiries.
This session will examine how TSA launched and is using social media to engage with customers, including how you can:
David Johnston, Social Media Strategist
Transportaion Security Administration
U.S. Department of Homeland Security
Occupational Safety and Health Administration, OSHA, is a small agency within the Department of Labor without its own Twitter, Facebook, YouTube, LinkedIn or any other social media account. You may be surprised, however, to learn that the lack of their own accounts was not the only or even the biggest challenge they faced when developing their social media strategy.
In this presentation, you will hear about some of the challenges OSHA encountered in trying to “get off the ground” on social media as a small agency and how they have attempted to overcome them. You will gain an understanding on how to successfully:
Sid Holcomb, Strategic Communications,
Occupational Safety and Health Administration
U.S. Department of Labor
It’s noisy online and everyone is competing for the short attention span of the average user. USDA’s Agricultural Marketing Service uses social media visuals to increase the value and extend the reach of their messages. With high-res screens in every pocket and more social media apps geared towards images and video sharing, even the simplest visual can amplify your message and generate more online traction.
Learn visual strategies to help you increase value and extend the reach of your messages on social media, including:
Shayla Bailey, Digital Communications Manager, USDA Agricultural Marketing Service
The Federal Aviation Administration’s Air Traffic Organization (ATO) has a primary mission: to ensure the safety of the National Airspace System. In 2012 the ATO consolidated support services into a single shared services organization. Learn how the ATO increased their customer experience index score year over year for the past 3 years by implementing a best practices-based strategy and framework to accomplish two objectives: drive the internal cultural change to customer-centricity and see through the lens of our customer.
Leave this session with the confidence gained from understanding how to make internal customer service relevant to your organization and knowing the next steps you can take to:
Claudia Bogard, Senior Strategist & Customer Service Executive
Federal Aviation Administration
Moderator:
John Verrico, Chief of Media Relations, Department of Homeland Security, Science and Technology Directorate
Panelists:
Jessica L. Tozer, Social Media Communications Manager / Support Contractor, DHS Science and Technology Directorate / Corner Alliance
William Selby, Content Manager, DoD News Social Media Operations / Support Contractor, Defense Media Activity / REJ & Associates